About Keyword Planner
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
This article goes over ways you can use Keyword Planner to lay the groundwork for a successful campaign.
Before you begin
To access Keyword Planner, sign in to your AdWords account at http://adwords.google.com/KeywordPlanner. If you don’t have an AdWords account, learn how to create one.
You can use Keyword Planner to accomplish the following tasks:
It's important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.
- Research keywords. Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.
- Get historical statistics and traffic forecasts. Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.
As you use Keyword Planner, remember to keep our tips for building the best keyword list in mind. For example, most advertisers find it useful to have somewhere between 5 and 20 keywords per ad group.
Keyword Planner for keyword research
You can use Keyword Planner to help you get historical statistics such as search volume data for new keyword ideas, or to get forecasts on keyword ideas so you can plan your budget. This section explains each of the options available in Keyword Planner.